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A lens on a black bar.
Also known as: Nutrition magnifying glass, Brazilian front of pack lens
The Brazilian front-of-pack mark declaring high sugar, saturated fat or sodium, drawn as a magnifying glass rather than an octagon.
Declares that the product is high in added sugars, saturated fat or sodium.
Contexts: Packaging, Public information
Brazil rejected the octagon its neighbours adopted and chose a magnifying glass, on the stated reasoning that the mark should invite inspection of the nutrition table rather than deliver a verdict.
Contexts: Packaging, Public information
The clearest divergence within the regional family: the same regulatory goal produced a warning in one design tradition and a pointer in another.
Contexts: Packaging, Public information
A black horizontal rectangle carrying white capitals naming the nutrient, with a magnifying-glass outline set into the left end of the bar.
Brazil's lens does the job the octagon does elsewhere in the region, by a deliberately different design.