MSC blue fish label

A white fish outline with a tick-shaped body on a blue oval, certifying wild-caught fisheries.

Also known as: Blue fish label, Fish that looks like a tick

Packaging & recyclingEveryday & digitalStandard profile

Meanings

The Marine Stewardship Council's blue fish mark certifies wild-caught seafood from a fishery assessed against its standard. Its body is drawn as a tick, which is the mark's whole design idea: the animal and the approval are the same stroke.

Common modern usageVerified fact
Certifies that wild-caught seafood came from a fishery assessed against the Marine Stewardship Council's standard.
Contexts: Packaging
Common modern usageVerified fact
Applies to wild capture fisheries rather than to farmed seafood, which is certified under a separate scheme and carries a different mark.
Contexts: Packaging

Visual description

A blue oval carrying a white fish seen from the side, its body and tail drawn as a single stroke that also reads as a tick mark.

Symmetry: none
Orientation: upright
Colours: blue, white

Confidence

IdentityModerate confidence: Moderate confidence because the identity is documented in encyclopedic references, but only a single source has been found so far.
Historical originLow confidence: Low confidence because the historical origin is documented in encyclopedic references, but only a single source has been found so far, but early or supporting evidence is limited, but the regional or cultural match to this specific claim is not precise.
Current useModerate confidence: Moderate confidence because the current use is documented in encyclopedic references, but only a single source has been found so far.
Visual matchModerate confidence: Moderate confidence because the visual match is documented in encyclopedic references, but only a single source has been found so far.

Sources

Marine Stewardship Council
Wikipedia · retrieved 2026-07-31
Tertiary reference. Used for what a mark depicts, who owns it and whether a scheme or regulation stands behind it. Where a regulation is named, it is reported by this source rather than read directly, so no meaning is typed `official` on that basis alone.

Last reviewed 2026-08-01

Part of

Environmental and ethical product marks

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Meanings

Common modern usageVerified fact

Certifies that wild-caught seafood came from a fishery assessed against the Marine Stewardship Council's standard.

Contexts: Packaging

Common modern usageVerified fact

Applies to wild capture fisheries rather than to farmed seafood, which is certified under a separate scheme and carries a different mark.

Contexts: Packaging

Confidence

IdentityModerate confidence: Moderate confidence because the identity is documented in encyclopedic references, but only a single source has been found so far.
Historical originLow confidence: Low confidence because the historical origin is documented in encyclopedic references, but only a single source has been found so far, but early or supporting evidence is limited, but the regional or cultural match to this specific claim is not precise.
Current useModerate confidence: Moderate confidence because the current use is documented in encyclopedic references, but only a single source has been found so far.
Visual matchModerate confidence: Moderate confidence because the visual match is documented in encyclopedic references, but only a single source has been found so far.

Sources

Marine Stewardship Council
Wikipedia · retrieved 2026-07-31
Tertiary reference. Used for what a mark depicts, who owns it and whether a scheme or regulation stands behind it. Where a regulation is named, it is reported by this source rather than read directly, so no meaning is typed `official` on that basis alone.

Last reviewed 2026-08-01