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SM for a service, not a product.
Also known as: Service mark sign
The mark asserting an unregistered trademark right in a service rather than in goods.
Asserts an unregistered trademark right in a service.
Contexts: Public information
Largely a United States convention: most jurisdictions make no distinction between marks for goods and marks for services in the symbols used, and use the trademark symbol for both.
The goods-versus-services distinction in the symbol is not made in most jurisdictions.
Contexts: Public information
The letters SM set in small capitals raised to superscript height beside the mark they qualify.