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A leaping rabbit outline, certifying that a product was not tested on animals.
Also known as: Cruelty free bunny, Rabbit symbol, Jumping rabbit
The Leaping Bunny certifies against animal testing under a scheme with a fixed cut-off date and supply-chain auditing. It matters because a rabbit outline on its own is not a certification: several unrelated bunny marks are self-declared.
Certifies that neither the product nor its ingredients were tested on animals after the scheme's fixed cut-off date, verified through supply-chain auditing.
Contexts: Packaging
Is one of several rabbit marks in circulation, some of which are self-declared rather than certified — so a rabbit outline alone does not establish that any scheme stands behind the claim.
Contexts: Packaging
The outline of a rabbit in mid-leap, seen from the side with its body extended, ears laid back and hind legs stretched behind it.
Two different claims that frequently appear together and are frequently conflated.