Leaping Bunny mark

A leaping rabbit outline, certifying that a product was not tested on animals.

Also known as: Cruelty free bunny, Rabbit symbol, Jumping rabbit

Packaging & recyclingEveryday & digitalPolitical & socialStandard profile

Meanings

The Leaping Bunny certifies against animal testing under a scheme with a fixed cut-off date and supply-chain auditing. It matters because a rabbit outline on its own is not a certification: several unrelated bunny marks are self-declared.

Common modern usageVerified fact
Certifies that neither the product nor its ingredients were tested on animals after the scheme's fixed cut-off date, verified through supply-chain auditing.
Contexts: Packaging
Common modern usageVerified fact
Is one of several rabbit marks in circulation, some of which are self-declared rather than certified — so a rabbit outline alone does not establish that any scheme stands behind the claim.
Contexts: Packaging

Visual description

The outline of a rabbit in mid-leap, seen from the side with its body extended, ears laid back and hind legs stretched behind it.

Symmetry: none
Orientation: upright

Used alongside: Vegan trademark
Two different claims that frequently appear together and are frequently conflated.

Confidence

IdentityHigh confidence: High confidence because the identity is documented in encyclopedic references.
Historical originModerate confidence: Moderate confidence because the historical origin is documented in encyclopedic references, but early or supporting evidence is limited, but the regional or cultural match to this specific claim is not precise.
Current useHigh confidence: High confidence because the current use is documented in encyclopedic references.
Visual matchHigh confidence: High confidence because the visual match is documented in encyclopedic references.

Sources

Greenwashing
Wikipedia · retrieved 2026-07-31
Tertiary reference. Used for what a mark depicts, who owns it and whether a scheme or regulation stands behind it. Where a regulation is named, it is reported by this source rather than read directly, so no meaning is typed `official` on that basis alone.
Leaping Bunny
Wikipedia · retrieved 2026-07-31
Tertiary reference. Used for what a mark depicts, who owns it and whether a scheme or regulation stands behind it. Where a regulation is named, it is reported by this source rather than read directly, so no meaning is typed `official` on that basis alone.

Last reviewed 2026-08-01

Part of

Environmental and ethical product marks

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Meanings

Common modern usageVerified fact

Certifies that neither the product nor its ingredients were tested on animals after the scheme's fixed cut-off date, verified through supply-chain auditing.

Contexts: Packaging

Common modern usageVerified fact

Is one of several rabbit marks in circulation, some of which are self-declared rather than certified — so a rabbit outline alone does not establish that any scheme stands behind the claim.

Contexts: Packaging

Confidence

IdentityHigh confidence: High confidence because the identity is documented in encyclopedic references.
Historical originModerate confidence: Moderate confidence because the historical origin is documented in encyclopedic references, but early or supporting evidence is limited, but the regional or cultural match to this specific claim is not precise.
Current useHigh confidence: High confidence because the current use is documented in encyclopedic references.
Visual matchHigh confidence: High confidence because the visual match is documented in encyclopedic references.

Sources

Greenwashing
Wikipedia · retrieved 2026-07-31
Tertiary reference. Used for what a mark depicts, who owns it and whether a scheme or regulation stands behind it. Where a regulation is named, it is reported by this source rather than read directly, so no meaning is typed `official` on that basis alone.
Leaping Bunny
Wikipedia · retrieved 2026-07-31
Tertiary reference. Used for what a mark depicts, who owns it and whether a scheme or regulation stands behind it. Where a regulation is named, it is reported by this source rather than read directly, so no meaning is typed `official` on that basis alone.

Last reviewed 2026-08-01

Meanings

Visual description

Related & commonly confused symbols

Meanings

Visual description

Related & commonly confused symbols