A stylised sunflower growing from a V, certifying a product free of animal ingredients.
Also known as: Vegan flower, V with a plant
The Vegan Society's trademark certifies that a product contains no animal ingredients and was not animal-tested. It is a separate claim from cruelty-free certification, and neither mark implies the other.
Certifies that a product contains no animal ingredients and that neither it nor its ingredients were tested on animals, under the Vegan Society's registered trademark scheme.
Contexts: Packaging
Makes a claim about ingredients as well as testing, which is what separates it from a cruelty-free mark: a product can be certified against testing while still containing animal-derived ingredients.
Contexts: Packaging
A capital letter V from whose upper right arm a stylised sunflower grows on a short curved stem, the flower head drawn as a circle ringed with petals.
A fuller structured visual breakdown is not yet documented for this symbol.
Ingredients and testing: two claims often shown together and often conflated.