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A red tractor in a flag device, certifying British farm assurance standards.
Also known as: Red Tractor logo, Farm assurance mark, British farm standard mark
The Red Tractor mark certifies that food has been produced to a British farm assurance standard covering food safety, animal welfare and environmental protection, and that it can be traced through the supply chain. The flag element is a separate claim: it appears where the produce is British, and the mark can be carried without it. Readers routinely take the whole device as meaning 'British', which is why the distinction between the assurance and the origin claim matters.
Certifies production to a British farm assurance standard covering food safety, animal welfare and environmental protection, together with traceability through the supply chain.
United Kingdom · Contexts: Packaging
Separates the assurance claim from the origin claim: the flag element appears where the produce is British, and the mark can be carried without it — so the device as a whole does not simply mean 'British'.
United Kingdom · Contexts: Packaging
A small tractor seen from the side in solid colour, set inside a rectangular flag device with a bordered edge.
Both are audited food certification marks.